TCS partners with Swedish pharma giant to accelerate its digital transformation and growth

The pharmaceutical retailer, which draws 34 million customers annually, wants to bolster its leadership position in the region.

Tata Consultancy Services (TCS), a global IT giant, announced today that it has entered a strategic partnership with Apoteket, Sweden's largest pharmaceutical retailer, for driving innovation and enhancing the latter’s customer experience across sales channels.  

The pharmaceutical retailer, which draws 34 million customers annually, wants to bolster its leadership position in the region. It aims to do so via transforming into a full-service healthcare provider and providing services across the value chain (both online and in-store).  

TCS will fulfil this demand by providing end-to-end IT services and consulting across the organization and shall encompass the application and infrastructure layers. The IT giant will make use of the TCS Pace Port in Amsterdam, which is a co-innovation and research hub created for helping customers traverse their unique digital transformation journeys. Furthermore, it will also help Apoteket to create the next-generation customer experience across physical stores and online channels as well as streamline internal processes by making use of automation, robotics and artificial intelligence.  

At the closing bell, the share price of Tata Consultancy Services was trading at Rs 3790, which was an increase of 0.3 per cent from the previous day’s closing price of Rs 3779 on BSE.