Saregama zooms nearly 7 per cent on signing global music licensing deal with Triller
Saregama India Limited has signed global music licensing deal with a popular short-format video platform, Triller.
As part of this deal, Saregama will license its entire catalogue to Triller, allowing users to create innovative content using the robust music library of over 1,30,000 songs in diverse Indian languages including Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst others.
Saregama’s large repository entails a rich collection that comprise Bollywood songs, devotional music, Ghazals, etc. in more than 25 languages while featuring classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, RD Burman, Kalyanji Anandji, Geeta Dutt, Laxmikant Pyarelal, or new songs from popular artistes like B Praak, Badshah amongst many others.
The coming together of Saregama and Triller will empower the content architects with the prowess of music that has been adored by generations globally. This new agreement will enable Triller to support publishers in South Asia and around the world.
With this, the stock of Saregama Ltd surged 6.8 per cent to Rs 1,819 from its previous close of Rs 1,702.55 on BSE.