Salman Khan Elevates 10X Zarda King’s #RishtaMubarak Campaign as the Brand Ambassador
The stock gave multibagger returns of 2,378 per cent in 5 years and a whopping 6,690 per cent over a decade.
GRM Overseas Limited has launched the #RishtaMubarak ad campaign featuring Bollywood star Salman Khan to promote their 10X Zarda King Basmati rice. This campaign emphasizes the role of food, particularly aromatic dishes like Zarda and Biryani, in strengthening relationships and celebrating traditions. By leveraging Salman Khan's widespread appeal and connection with Indian families, GRM aims to position 10X Zarda King as the premium choice for authentic Biryani preparations.
The campaign highlights the unique qualities of Zarda King rice, including its non-sticky texture, unbreakable grains, and rich natural aroma, which make it ideal for celebratory meals. The brand has already gained popularity among chefs, wedding caterers, and biryani outlets in regions like Uttar Pradesh, Delhi-NCR, Haryana, Rajasthan, and Jammu & Kashmir. This established market presence, coupled with Salman Khan's strong influence in North India, is expected to significantly boost the brand's recognition and success.
Through the #RishtaMubarak campaign and Salman Khan's endorsement, GRM Overseas seeks to redefine the experience of traditional rice dishes. Zarda King aims to be the central ingredient in both grand wedding feasts and simple family dinners, ensuring that every meal becomes a celebration of connection and flavour.
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About the Company
Founded in 1974 as a rice trader, GRM has evolved into a global consumer staples company, exporting to 42 countries and ranking among India's top rice exporters. With three processing units and extensive warehousing, they produce and distribute branded and private label rice products, ensuring quality through stringent international standards and broad retail availability.
According to Quarterly Results, the company reported net sales of Rs 371.24 crore in Q3FY25 compared to net sales of Rs 315.49 crore in Q2FY25, an increase of 18 per cent. The net profit increased by 47 per cent to Rs 13.54 crore in Q3FY25 compared to Q2FY25. In its nine-month results, the net sales increased by 17 per cent to Rs 1056.81 crore and net profit increased by 3 per cent to Rs 40.76 in 9MFY25 compared to 9MFY24.
As per the exchange filing, the promoters of the company-Mr Atul Garg, Mrs Mamta Garg and Mr Hukam Chand Garg bought 42,000 shares via the open market. The shares of the company have an ROE of 18 per cent and an ROCE of 13 per cent. The stock gave multibagger returns of 2,378 per cent in 5 years and a whopping 6,690 per cent over a decade. Investors should keep an eye on this small-cap stock.
Disclaimer: The article is for informational purposes only and not investment advice.