Review
ADITYA BIRLA FASHION AND RETAIL LTD.
Ticker : 535755
FV: Rs.10
52-Week H/L: Rs.236.45/176.70

We had previously recommended Aditya Birla Fashion and Retail Ltd. (ABFRL) in volume no. 35, issue no. 10 (dated December 31, 2018), when the scrip was trading at Rs. 204.55. ABFRL is a fashion and lifestyle company. It operates through two segments, namely, Madura Fashion and Lifestyle, engaged in the manufacturing and distribution of branded fashion apparel and accessories, and Pantaloons, retail of apparel and accessories. The stock was recommended based on its growth path and expansion strategies. For Q2FY20, the net sales increased by 14.97 per cent to Rs. 2,307.78 crores from Rs. 2,007.34 crores in Q2FY19. PBDT also reported a substantial growth and reached Rs. 250.09 crores from Rs. 111.80 crores in Q2FY19. The company incurred a net loss of Rs. 2.35 crore in Q2FY20 compared to a net profit of Rs. 42.73 crores, gained in Q2FY19. We recommended our investors to BOOK PROFIT on November 26, 2019.