Mutual Funds Unlocked
Our journey over the last 32 years,–which started off with the humble beginning of a 12-page cyclostyled stapled booklet, has been nothing less than eventful. We saw the stockmarket evolve in front of us and we take pride in having played a role in the journey of financial growth of our country.
We are, once again, embarking on a new journey –with a mission to bring information on equity mutual funds to our readers. As investments by retail and HNI investors have gone up in mutual funds in recent years, it has become imperative for us to be in this space to serve the interest of our reader-investors. In addition, this was reinforced by suggestions we received from the audience during the large number of on-ground investor awareness programmes (IAP) we conducted.
The logical ascend (though not necessarily) for a new investor is to start with fixed deposits and gradually move towards investing in equity (see chart). However, for us, it is an extension from ‘direct equity’ to ‘equity diversified and balanced equity-oriented funds’.
Therefore, before adding the mutual fund content,we wanted to be sure that we offer something that is not run-of-the-mill but unique and, at the same time, useful for the investors. We did our own survey in terms of mutual fund products that are available now and what is required by an investor. Leveraging our legacy of 32 years of equity research, being our core competency, we developed a unique methodology that will help readers to identify the equity fund that is going to be the best performer in the next one year. We have used our research and unique methodology to come out with a Mutual Fund (MF) score. This MF score indicates the expected returns of the funds for next one year. We believe you can use this ranking system to deploy a portion of your funds in equity mutual funds that fit in to achieve your financial goals.
Why an equity investor should invest in equity mutual fund
Investing in equity mutual fund does not mean you should stop investing in equity. We believe both complement each other and you should consider investing a part in equity mutual fund as well. First, it helps you to diversify your portfolio at comparatively lower cost and that too instantly. It also saves you the hassle of tracking your holdings and any development thereof. For a few stocks, it is easy to track all the price sensitive information, however, once the portfolio of stocks crosses a certain number, it becomes difficult to keep track.
Hope you will enjoy reading and benefiting from our mutual fund discernment, the way you have benefited in equity investment by reading our magazine for past 32 years.