M&M clocks 3,000 bookings for Roxor in US
Indian auto major Mahindra and Mahindra will begin the sales of it new offering off-road SUV Roxor by the end of this month in the US markets. It is nearly a decade that M&M has entered the US market with its tractors. The off-road Roxor which marked M&M’s entry in the US automotive markets is priced at US$ 15,000. Notably, the company has received 3,000 advanced bookings for the Roxor and has signed up 230 dealers. Moreover, the company expects to hit mark of around 10,000 units sales by FY2018E in heavy duty truck segment in the domestic markets, this infers a sharp jump of 49 per cent over FY2017.
As per Monday’s exchange rate the 3,000 units sales imply revenue of around Rs. 292 crore and if company manage to clock sale 10,000 unit then with US$ 15,000 it would be able to generate revenue of Rs. 975 crore. Additionally, M&M has introduced a set of service offerings which are first of its kind in the CV industry and includes increased oil change intervals leading to 9 per cent per annum savings and 6 years/ 600,000 kilometres of warranty the BLAZO range of trucks.