LT Foods introduces Daawat Cuppa Rice
LT Foods Limited, a consumer food company expanded its product portfolio by launching ‘Daawat Cuppa Rice’.
The new product is a ready-to-eat dry meal, which can be reconstituted in eight minutes by adding hot water. It aims to provide healthy and delicious meal. With all the natural ingredients and without preservatives and artificial ingredients, it has launched a total of five variants namely Daal Chawal, Sambhar Chawal, Rajma Chawal, Veg Biryani and Schezwan Rice.
The product has been priced at Rs 70, providing a full plate rice meal of 240-300 grams. It will be available across the country while, a fewer quantity will be exported to Middle East. In the coming months, the product will be available in stores as well as on the online platforms in India.
LT Foods is changing according to the changing consumer preferences and is increasing its product portfolio by providing healthy and convenient solution to the consumers. Many other products launched by the company such as Daawat Rice Sauté Sauces, Premium Rice-based snacks, Ready-to-Heat products, etc. have been very well received by the customers.
By leveraging on the brand equity of ‘Daawat’ and robust distribution network, the company can easily market the product.
In spite of the new launch of product LT Foods Ltd is trading 7.45 per cent less i.e., Rs 3.25 at Rs 39.75 on BSE.