Jaguar Land Rover to implement new global strategy-Reimagine!

Tata Motors’ wholly-owned subsidiary, Jaguar Land Rover announced on Monday about its new global strategy, ‘Reimagine’ for the British company, Jaguar Land Rover.  

The company will reimagine Jaguar as an all-electric luxury brand from 2025 to realise its unique potential. In the next five years, Land Rover is likely to welcome six pure electric variants as it continues to be the world leader of luxury SUVs. It is a strategy that is designed to create a new benchmark in environmental, societal & community impact for a luxury business.  

‘Reimagine’ will see Jaguar Land Rover establishing new benchmark standards in terms of quality & efficiency and by launching ReFocus programme, which consolidates existing initiatives like Charge+ with new cross-functional activities. 

In order to realise its vision of modern luxury mobility with confidence, the company will closely undergo collaboration and knowledge-sharing with Tata Group companies, which will enable it to enhance sustainability and decrease emissions as well as sharing best practice in the next-generation technology, data & software development leadership.  

Jaguar Land Rover anticipates double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025.

At the time of market closing, the share traded at Rs 329.05, 1.28 per cent down as compared to its previous close of Rs 333.3. It recorded an intraday high of Rs 337.9 and an intraday low of Rs 327.6 on BSE.