Indo Count Industries Ltd forays into bed linen markets; locks in at upper circuit

The textile & electronic product manufacturer, Indo Count Industries, jumped five per cent to Rs 141.30 and locked in at the upper circuit as the company forayed into the Indian bed linen market.

The company has entered into a new business of the Indian bed linen market with total market size of Rs 12,000 crore. It has forayed with its new brand, ‘Layers’.

After the success of the company’s premium range of bed linen products from ‘Boutique Living’, Indo Count believes that this brand would prove to be a winning combination in the value-driven market.

Looking at the industrial front, China has a 39 per cent share in home textile exports with USD 19 billion, followed by India at 11 per cent with USD 5 billion. India, being the second largest home textile exporter as well as the largest producer of cotton in the world, is expected to benefit from this structural shift.

Indo Count Industries’ product portfolio includes bedsheets, utility bedding, fashion bedding, and institutional bedding. It exports to 54 countries across five continents and is looking forward to widening its geographical footprint in the long-run.