Consistency is the Key to Equity Investing

Hemant Rustagi
Chief Executive Officer, Wiseinvest Pvt Ltd.

Equity has proved its worth for investors looking to stay ahead of inflation over the longer term. However, not every equity investor benefits from the true potential of this wonderful asset class. That’s because they are not consistent with their investment process through their defined time horizon. Many investors get swayed and make abrupt investment decisions whenever the stock market turns volatile. It is amazing to see how their mindset changes with the index levels. No wonder, investors who abandon equities during the downturn rush to buy as the markets start doing well. Under both these situations, their decisions are triggered by either panic or greed and not by their investment strategy.