AU Small Finance Bank & ICICI Prudential Life Insurance collaborate for life insurance products

AU Small Finance Bank has informed that it has entered into a strategic partnership with ICICI Prudential Life Insurance Company to offer personalised insurance solutions to enhance the customer experience. The former aims to offer customised & goal-based life insurance solutions. 

AU Small Finance Bank is rapidly making its footprints across India and this tie-up with ICICI Prudential Life Insurance Company, the company promoted by ICICI Bank Ltd & Prudential Corporation Holdings Limited as well as a top performer in the private life insurance provider sector, will further enrich the offering of life insurance products to the customers.  

Over 18 lakh customers of AU Bank across 700 banking touchpoints in 13 states & 2 Union territories will have access to a complete suite of customer-centric protection and long-term savings products of ICICI Prudential Life. More number of customers would be benefitted to plan crisply for their financial security through this arrangement between AU Small Finance Bank and ICICI Prudential Life Insurance Company. The mutual collaboration of the digital platforms will give a smooth, quick & virtually paperless onboarding experience to the customers. 

AU Small Finance Bank is an India-based scheduled commercial banking company and also, a Fortune 500 company, providing banking services. Its business segments include retail banking, wholesale banking, treasury, and other banking business. It enjoys the trust of the customers and has also managed to have a high external credit rating from credit rating agencies like CRISIL, ICRA & India Ratings. 

Despite this news, the stock of AU Small Finance Bank was trading at Rs 847, down by 1.05 per cent at the time of market closing today, which was quite close to its intraday low of Rs 845 on BSE.