Swiss Acquisition: Luxury Brand Expands Its Watch Industry Footprint

The company has announced the acquisition of 1,73,000 equity shares in Silvercity Brands AG, a Switzerland-based watch company.

Ethos Limited has announced the acquisition of 1,73,000 equity shares in Silvercity Brands AG, a Switzerland-based watch company, under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. This acquisition results in Ethos Limited holding a 34.39 per cent stake in Silvercity Brands AG, slightly down from its previous 35 per cent shareholding. Silvercity Brands AG, incorporated on 6th March 2023, is engaged in the watch industry and related luxury product markets, focusing on the acquisition, sale, and management of intellectual property rights and licenses.

The acquisition was completed on 11th March 2025 for a cash consideration of CHF 494,780, with each share priced at CHF 2.86. The transaction was conducted on an arm’s length basis, with no additional interest from the promoter or group companies of Ethos Limited in Silvercity Brands AG. The acquisition aligns with Ethos Limited’s strategy to invest in or create brands and to manufacture and trade in watches and other luxury products.

Company Overview
Ethos Limited is a prominent player in the luxury watch industry. As of the latest data, the company's stock is priced at Rs 2,527, with a market capitalisation of over Rs 6,000 crore. Over the past 6 months, the stock is down by 30 per cent. The company’s stock has traded between a 52-week high of Rs 3,514.95 per share and a low of Rs 2,060 per share. The current PE ratio stands at 64.54. Ethos Limited continues to focus on expanding its footprint in the luxury watch sector, leveraging strategic acquisitions like that of Silvercity Brands AG to enhance its product offerings and market presence.

Disclaimer: The article is for informational purposes only and not investment advice.