Shah Rukh Khan Stars in New Campaign for Leading FMCG Company

Bollywood superstar Shah Rukh Khan featured.

LT Foods Limited, a prominent Indian-origin global FMCG company, has launched a new global campaign featuring Bollywood superstar Shah Rukh Khan. The campaign, titled "Bring Out Your Finest," showcases Khan alongside legendary actress Zeenat Aman, directed by the renowned Indian filmmaker Shoojit Sircar. The campaign highlights the brand's flagship product, DAAWAT® Basmati, and emphasizes the theme of elevating everyday moments by going the extra mile to make them special.   

According to Ritesh Arora, CEO of LT Foods Limited, the campaign is a strategic move to enhance consumer engagement and brand equity by encouraging consumers to put their best foot forward. Chief Marketing Officer K. Ganapathy Subramaniam added that the campaign reinforces the idea that DAAWAT® helps individuals create unforgettable memories and cherish time with loved ones. The campaign will be rolled out across multiple platforms, including traditional and digital media. 

Company Overview

LT Foods Limited [NSE: LTFOODS, BSE: 532783] is a leading player in the global specialty rice and rice-based foods business, with a presence in over 80 countries. The company reported a consolidated revenue of approximately Rs 7,822 crore for FY24. With a robust distribution network of over 1,400 distributors worldwide, LT Foods has strategically located processing units in India, the U.S., and Europe.   

The company's stock is currently priced at Rs. 348 per share, with a market capitalisation of over Rs 12,000 crore. Over the past year, the stock has delivered a return of 98.04 per cent, while over three years, it has achieved a multibagger status with a return of 413.58 per cent. The company's PE ratio stands at 21.45, and its 52-week high and low are Rs 451 and Rs 160.05, respectively.

Disclaimer: The article is for informational purposes only and not investment advice.