Rs 39,145 Cr Revenue Giant Quietly Taking Over Latin America – The Next Big Bet?
Expanding Horizons: How This Industry Leader is Strengthening Its Global Footprint with Strategic Moves in Latin America.
TVS Motor Company, a global leader in two and three-wheelers, has strengthened its presence in Latin America with the launch of two new three-wheeler models – TVS King Duramax Plus and TVS King Deluxe Plus – in Mexico. The move is part of TVS’s broader strategy to expand its international footprint and cater to the growing demand for efficient and reliable urban mobility solutions.
Strategic Expansion into Mexico
The newly launched TVS King Duramax Plus and TVS King Deluxe Plus aim to provide a car-like experience on three wheels. These models come with advanced features designed to enhance driver and passenger comfort while maintaining a low total cost of ownership. Available in Mexico starting March 2025 through TVS’s official distributor Motomex, the new three-wheelers mark a significant step in the company's Latin American growth journey.
Key Features of the New Three-Wheelers
The TVS King Duramax Plus is powered by a liquid-cooled 225cc engine, offering best-in-class power and efficiency. Notable features include:
- All-gear-start technology
- New LED headlamps
- Tubeless tyres
- Ribbed drum brakes for enhanced durability
- Spacious interiors for passenger comfort
The TVS King Deluxe Plus, equipped with a 200cc Duralife engine, boasts segment-first features such as:
- Feather-touch i-Touch start button
- Reinforced chassis for enhanced safety
- Extra-large utility box
- Foldable mirrors and ergonomic design
TVS Motor’s Strong Performance and Market Strategy
TVS Motor has exhibited strong financial performance, with a revenue of Rs 39,145 crore and a net profit of Rs ₹1,179 crore in March 2024. In Q3 FY25, the company's revenue grew by 10 per cent to Rs 9,097 crore, with an EBITDA margin of 11.9 per cent, while profit after tax (PAT) increased by 4 per cent to Rs 618 crore. The company continues to strengthen its presence in key global markets, focusing on both internal combustion engine (ICE) and electric vehicle (EV) segments. With its deep-rooted expertise in two- and three-wheelers, TVS is poised for sustainable growth, supported by strategic investments and product innovation.
In the two-wheeler segment, domestic ICE vehicle sales grew by 5 per cent, outperforming industry growth, while international sales jumped 26 per cent. Electric two-wheeler sales saw an impressive 57 per cent surge, with 76,000 units sold in Q3 compared to 48,000 in the previous year.
Future Prospects and Strategic Initiatives
Looking ahead, TVS plans to capitalize on its innovation-driven approach to strengthen its position in the ICE and EV segments. With new product launches, a focus on cost optimization, and continued expansion in Africa and Latin America, TVS is poised for sustained growth. The company expects further benefits from PLI schemes and infrastructure investments to fuel its momentum in FY26.
With its commitment to quality, innovation, and sustainable mobility, TVS Motor continues to solidify its status as a leading global two and three-wheeler manufacturer.
Disclaimer: The article is for informational purposes only and not investment advice.