Porinju Veliyath-Backed Smallcap Company Launches First-of-Its-Kind Intergenerational Project Estate 360 in Gurgaon, With Potential to Earn Revenue of ~Rs 140 Crore

The company’s shares have delivered an impressive return of around 80 per cent in just 1 year.

Ace investor Porinju Veliyath-backed Max India Limited is the holding company of Max Group’s senior care business, Antara, an integrated service provider catering to all senior care needs.

Antara Senior Living, a wholly owned subsidiary of Max India Limited and part of the USD 5 billion Max Group, has successfully launched the Estate 360 project in Gurgaon, marking a pioneering effort in creating an integrated care ecosystem for seniors. This first-of-its-kind intergenerational community will feature senior living residences managed by Antara, with two out of six residences dedicated to senior living.

The response to the project has been overwhelmingly positive, with senior living residences contributing approximately Rs 1,100 crore to the total pre-sale bookings of Rs 4,100 crore for Estate 360. Max Estates Ltd. has revised its guidance for the total gross development value potential for Estate 360 to around Rs 4,800 crore to be booked in FY 25, with an estimated presale booking value of Rs 1,500 crore for senior living residences.

As part of the management agreement with Max Estates, Antara is positioned to earn approximately Rs 140 crore in revenue over the project life cycle. Given the strong demand for Estate 360, Antara is already in discussions with Max Estates for further partnership opportunities in upcoming developments adjacent to the existing project.

The senior living residences at Estate 360 are designed with a host of pre-installed amenities tailored for seniors, including panic alarm buttons, anti-skid tiles, glare-free lighting, and wider doorways. In addition to these features, the community will provide primary healthcare services, emergency response systems, and engaging activities to support the physical and cognitive well-being of residents.

The project boasts extensive outdoor spaces, including a golf putting area, outdoor gym, and landscaped areas to promote well-being. The Antara Club, dedicated to seniors, will offer all-day dining with curated nutritious meals and wellness facilities aligned with the wellness pillars of Antara.

Rajit Mehta, MD, and CEO of Antara Senior Living, stated, “Estate 360, imagined and developed by Max Estates, offers a vibrant ecosystem that honors the needs of adults, families, and seniors. Our existing senior living communities include a thriving operational community in Dehradun and a soon-to-be operational community in Noida. We are exploring more opportunities to develop 1.5 million square feet annually for the next 4-5 years.”

On Monday, the shares of Max India Limited attracted a heavy volume on the BSE where volume spurted by more than 1.90 times and finally closed at around Rs 256 per share on the BSE. The company’s current market capitalization stands at Rs 1105 crore. Additionally, the shares have delivered an impressive return of around 80 per cent in Just 1 Year.

Ace investor Porinju Veliyath holds around 1.04 per cent stake in this Small-Cap company as per the latest update.

Investors must keep this stock on their radar.

Disclaimer: The article is for informational purposes only and not investment advice.