Major Merger on the Horizon: AI-Powered AdTech Firm Joins Forces with a Listed Entity!
Potential Merger to Strengthen AI-Powered Digital Advertising Expansion
Lucent Industries Limited (BSE: 539682) has announced that its Board of Directors will meet on February 24, 2025, to discuss a potential merger with Mobavenue Media Private Limited. This merger could help Lucent expand into the MadTech sector, which combines marketing technology (MarTech) and advertising technology (AdTech).
About Mobavenue Media
Founded in 2017, Mobavenue Media is an AI-powered company specializing in programmatic and digital growth marketing. It offers technology-driven solutions for businesses through its platforms—PrsmX, SurgeX DSP, and ResurgeX. These tools help companies manage every stage of the consumer journey, from awareness to customer retention. The company has shown rapid growth, with revenue increasing from Rs 35.5 crore in FY22 to Rs 98.3 crore in FY24. It has also received over 40 industry awards, including recognition from Forbes Asia 30 under 30.
Market Potential and Growth
The Indian advertising industry was valued at around Rs 1.01 lakh crore in 2024. Within this, digital advertising, particularly programmatic buying, accounted for Rs 20,690 crore. This segment is expected to grow at a CAGR of 21.24 per cent, reaching Rs 36,880 crore by 2028. The merger with Mobavenue could position Lucent Industries to benefit from this fast-growing market.
Merger Benefits
If approved, this merger could provide Lucent Industries with new revenue streams and access to Mobavenue’s AI-driven marketing technology. It would also help the company diversify its business beyond skill development and corporate training. The decision will be closely watched by investors and industry experts as Lucent seeks to regain financial stability and growth.
Disclaimer: The article is for informational purposes only and not investment advice.