Luxury Spirits Alert: Radico Khaitan's Latest Innovation at ProWein 2025!
New Liqueur Launch: A Bold Step into Global Spirits Market!
Radico Khaitan has introduced Ankahi Zaffran Spiced Liqueur at ProWein 2025 in Düsseldorf, Germany, held from March 16 to 18. This is the first product in the Ankahi Liqueur series, highlighting the company’s focus on showcasing India’s heritage through premium spirits.
Leadership’s Vision
Abhishek Khaitan, Managing Director of Radico Khaitan, emphasized the company’s commitment to bringing India’s unique flavors to a global audience. He stated that Ankahi Zaffran Spiced Liqueur reflects this vision by blending India’s cultural richness with modern liqueur-making techniques. He also revealed plans to launch two more luxury brands in the first half of fiscal 2026.
Sanjeev Banga, President of International Business, highlighted the company's dedication to innovation and craftsmanship. He described the launch as a major step in sharing India’s herbal and cultural legacy with global consumers.
Product Details and Availability
Ankahi Zaffran Spiced Liqueur will be available in two sizes – a 1-litre bottle for Global Travel Retail and a 700ml bottle for international markets. Shipments will begin in April 2025, with distribution in key regions, including the USA, Europe, Asia Pacific, and the Middle East. The product will be sold at leading liquor retailers and duty-free outlets worldwide.
Unique Ingredients and Heritage
The liqueur draws inspiration from Kashmir’s saffron fields. It combines 21 handpicked herbs, including clove, cardamom, cinnamon, and star anise, to create a complex and rich flavor profile. The bottle design reflects the spirit of discovery, inviting consumers to explore India’s hidden herbal treasures.
Future Growth and Expansion Plans
Radico Khaitan is strengthening its luxury and semi-luxury portfolio, aiming to cross Rs 500 crore in net sales by FY26. The company plans to expand its premium product lineup and increase market presence in both domestic and international sectors.
Commitment to Innovation
With the launch of Ankahi Zaffran Spiced Liqueur, Radico Khaitan continues to focus on product innovation and maintaining a leading position in the global spirits market.
Disclaimer: The article is for informational purposes only and not investment advice.