From 88.15 to Rs 239.70 per share: Watch out for this multibagger high ROE & high ROCE SME stock which hit the upper circuit on April 22

As of September 2023, the promoters of the company own a 51.54 per cent stake, FIIs own 4.41 per cent, DIIs own 6.05 per cent and the rest 38 per cent is owned by the public.

Today, shares of Cellecor Gadgets Limited hit a 5 per cent upper circuit to Rs 239.70 per share from its previous closing of Rs 228.30. The stock gave multibagger returns of 172 per cent from its 52-week low of Rs 88.15 per share. A small and medium enterprise (SME) stock is being traded in a lot of 1,200 shares. At a price of Rs 239.70 per share, the total cost of this lot is Rs 2,87,640.

Cellecor Gadgets began in 2012 as a proprietorship firm under the name M/s Unity Communications. Founder Ravi Agarwal aimed to leverage the growing demand for electronics by offering affordable, high-quality devices under the Cellecor brand. The company strategically outsources manufacturing from various assemblers to maintain a sustainable business model. Over time, Cellecor Gadgets Ltd. has transformed into a leading consumer electronics brand known for innovation. Their commitment to "making happiness affordable" is reflected in their wide range of products, which now includes not just their original mobile feature phones, smartwatches, earbuds, and TVs, but has expanded to encompass speakers, soundbars, washing machines, and more.

Capitalizing on the success of their initial Mixer Grinders and the growing trend towards healthy living, Cellecor Gadgets Limited, a prominent name in Indian consumer durables, is launching a new line of Juicer Mixer Grinders. This April, these competitively priced appliances will offer a one-stop solution for urban and rural households, combining juicing and grinding functionalities at an affordable price. This aligns with Cellecor's commitment to technological innovation that meets customer needs and its long-term strategy to dominate the home appliance market.

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These feature-rich grinders boast stainless steel and polycarbonate jars, overload protectors, double lock systems, and powerful motors, all backed by a 2-year warranty and wide availability through Cellecor stores and retailers across India. This launch signifies Cellecor's dedication to making healthy living accessible for everyone, further solidifying its position as a provider of high-quality and affordable appliances in the Indian market.

The shares of the company have an ROE of 99.5 per cent and an ROCE of 66.5 per cent. As of September 2023, the promoters of the company own a 51.54 per cent stake, FIIs own 4.41 per cent, DIIs own 6.05 per cent and the rest 38 per cent is owned by the public.

Disclaimer: The article is for informational purposes only and not investment advice.