Fintech Giant deployed 800 EDC Card Machines in Madhya Pradesh

Deployed over 800 Paytm Electronic Data Capture (EDC) card machines across 42 Krishi Mandis in Madhya Pradesh.

Fintech Giant deployed 800 EDC Card Machines in Madhya Pradesh

One 97 Communications Limited (OCL), the parent company of Paytm, has deployed over 800 Paytm Electronic Data Capture (EDC) card machines across 42 Krishi Mandis in Madhya Pradesh. This initiative aims to empower farmers and traders by simplifying payments and reducing transaction times, transforming the traditional agricultural trade system.

Revolutionizing Agricultural Sales with Digital Payments

Krishi Mandis, vital markets for the sale of agricultural produce, have traditionally been hindered by cash-based transactions, which lead to delays in payment processing and operational inefficiencies. The integration of Paytm's card machines into the state’s Krishi Mandi app, developed by the National Informatics Centre (NIC), marks a significant shift. Now, agricultural sales, which previously took several days to process, can be completed in just a few hours. Paytm’s EDC devices enable smooth, secure payments while also providing printed gate receipts and purchase orders, ensuring both digital and physical transaction records for farmers and traders. This new system enhances transparency, trust, and operational efficiency, while also cutting costs for farmers.

Driving Efficiency and Financial Inclusion for Farmers

With the deployment of these devices, Paytm has not only simplified transactions but also digitized record-keeping at Mandis. This has helped reduce queues and registration times, improving operational efficiency. The integration of Paytm EDC devices in Mandis ensures quicker, more secure payments, and enhances transparency in agricultural trade. Looking ahead, Paytm plans to install an additional 1,300 card machines across Krishi Mandis nationwide over the next two years, demonstrating its commitment to empowering rural communities and advancing India’s digital transformation in the agricultural sector.

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