EaseMyTrip: Now SIP for travel plans; can start SIP as low as Rs 100! Can this be a win-win situation for travellers and company?

Easy Trip Planners offers a comprehensive range of travel-related products & services under the flagship brand ‘Ease My Trip’.   

Today’s competitive environment relies heavily on innovation. Not all problems can be solved with old solutions; so, leaders must constantly look for new ways to innovate.   

Innovation is important in all industries. However, instead of using it as a buzzword, it’s important to take the time to fully understand the innovation process and make it solve the problem of end users, making them believe that there’s no other option available for them other than this one! 

Keeping this in the backdrop, we came across a breathtaking innovation! With festival bells ringing around the corner, Easy Trip Planners has introduced ‘Save Now Buy Later (SNBL)’ as an investment scheme for its customers to help them manage their finances better while they travel. The industry’s first SNBL will benefit the customer in planning their holiday and hotel stay well in advance by starting with a systematic investment plan (SIP) and getting a return of up to 20 per cent on the total invested amount exclusively from the company. Easy Trip Planners offers a comprehensive range of travel-related products & services under the flagship brand ‘Ease My Trip’.   

As a part of SNBL, customers can invest X amount on a recurring basis by instructing their UPI account with an investment of as low as Rs 100. The investment scheme can be availed for a minimum of 90 days (three months). For domestic travellers, upon successful completion of 90 days (three months), the collected amount can be redeemed to book a holiday package or a hotel stay of choice anytime post the 90 days period from EaseMyTrip. For international travellers, the company allows investing beyond 90 days period to enable its customer to plan their international trips way ahead. The maximum duration of the investment can be done for two years or 5 lakh, whichever is achieved first for both domestic as well as international travel.  

Lokendra Saini, Chief Operating Officer, EaseMyTrip.com, said, “At EaseMyTrip, we are receiving tremendous positive outlook from the travellers in terms of holiday & hotel bookings and therefore, hoping all our customers avail their next big holiday and hotel stay with us without worrying about their finances. Our constant endeavour is to ease our customers’ travel experience in whichever way possible and is certain that this new investment scheme will enable them to take their holiday and stay from their return on investment.” Additional to the investment scheme, EaseMyTrip also provides multiple payment options like net banking, wallets, UPI and other options like EMI & BNPL (Buy Now Pay later) for its customers to have a user-friendly experience while they book their tickets.