Deciding Customer Behaviour and Investment Pattern

The Role of Emotions in Investing

Financial planning and making optimal investment decisions is imperative for any individual who aims to live a financially empowered life and meet his or her financial goals. The first step to financial empowerment is inarguably to embark on this journey. However, to ensure that the journey is fruitful, one must strive to invest right. And this is where investor behaviour and pattern can act as an impediment. Investors carry with them various emotional and behavioural biases that lead to bad investment decisions, thereby impacting not just their investment experience but also their ability to meet their financial goals. Knowing and understanding these biases is a good first step towards mitigating their impact on portfolio decision making.