Cricket craze boosts business: Sectors to watch during IPL 2024

Get ready for big scores! These sectors could win big during the IPL.

The Indian Premier League (IPL) is back, and it's not just cricket fans who are excited.  Many companies are also gearing up for a profitable season! The IPL's massive viewership and popularity create a goldmine for businesses across different sectors.  Let's see which companies might hit sixes in the stock market during the IPL.

Broadcasters bat first!
The IPL is a giant when it comes to TV ratings.  Broadcasters with the IPL rights, like Star Sports (or its parent company), can expect to see a flood of advertising money during the season.  More viewers mean more people see the ads, which means more revenue for the broadcasters.

Dress for success: Apparel companies join the game
The IPL is a massive platform for team merchandise.  Companies that make official jerseys and team gear, like MPL or Shiv-Naresh, are likely to see a big jump in sales.  IPL fever means fans are eager to show their team spirit by buying jerseys, caps, and other items.

Drinks on us! Beverage companies celebrate with sales
The IPL is all about excitement, and what goes better with excitement than a cold drink?  Companies like Coca-Cola and Varun Beverages can expect their sales to fizz over during the season.  Partnerships with the IPL or specific teams, along with smart marketing campaigns, can further boost their brand awareness and sales figures.

More than just cricket
While broadcasters, apparel companies, and beverage companies are clear winners, the IPL's reach goes beyond them.  Hotels in cities hosting matches might see more bookings from fans traveling to watch the games live.  Additionally, online fantasy sports platforms like Dream11 or MyTeam11 could see a rise in users as fans participate in predicting match outcomes.

Be a smart investor
The IPL offers exciting investment opportunities, but remember to do your homework before buying any stocks.  Look into a company's overall financial health, how much they rely on the IPL for revenue, and their long-term growth plans.

By understanding how the IPL benefits different businesses, you can potentially make informed investment choices and enjoy some financial gains alongside the cricket craze of IPL 2024!

Disclaimer: The article is for informational purposes only and not an investment advice.