Bollywood Superstar Salman Khan Brings 10 Ka Dum to this FMCG Company’s 10X Classic Chakki Fresh Atta
The stock gave multibagger returns of 2,500 per cent in 5 years and a whopping 6,000 per cent over a decade.
On Monday, the shares of GRM Overseas Ltd surged 6 per cent to Rs 264.45 per share from its previous closing of Rs 249.65 per share. The stock’s 52-week high is Rs 288.60 per share while its 52-week low is Rs 114.15 per share. The company has a market cap of Rs 1,566 crore.
GRM Overseas Limited is launching a dynamic campaign, "Better Half Ki Better Choice," for its 10X Classic Chakki Fresh Atta, featuring Bollywood icon Salman Khan. This initiative aims to revolutionize the Indian wheat flour market by encouraging consumers to switch from traditional, unpackaged atta to GRM's superior-quality, hygienically packaged product. The campaign leverages Salman Khan's widespread appeal to highlight the health benefits and consistent quality of 10X Classic Chakki Fresh Atta, emphasizing its role in promoting a healthier lifestyle for families across the nation.
GRM's strategic focus is to guide consumers towards making informed choices about their dietary staples, specifically by opting for branded, packaged atta that ensures purity and nutritional value. By emphasizing the "Better Half Ki Better Choice" theme, the campaign targets the decision-makers within households, showcasing the atta as a reliable and wholesome option. The commitment to providing unadulterated wheat flour is central to GRM's mission, ensuring that families receive consistent quality and enhanced nutrition with every meal.
The campaign's rollout will be extensive, beginning with a significant presence on leading Hindi news channels and expanding to encompass print media, digital platforms, outdoor advertising, and cinema ads. This multi-faceted approach ensures a widespread reach across Pan-India markets, reinforcing GRM's dedication to enriching the lives of Indian consumers with healthier, safer, and superior-quality food options. The collaboration with Salman Khan and the comprehensive marketing strategy underscores GRM's ambition to establish 10X Classic Chakki Fresh Atta as a leading brand in the competitive wheat flour market.
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About the Company
Founded in 1974 as a rice trader, GRM has evolved into a global consumer staples company, exporting to 42 countries and ranking among India's top rice exporters. With three processing units and extensive warehousing, they produce and distribute branded and private label rice products, ensuring quality through stringent international standards and broad retail availability.
According to Quarterly Results, the company reported net sales of Rs 371.24 crore in Q3FY25 compared to net sales of Rs 315.49 crore in Q2FY25, an increase of 18 per cent. The net profit increased by 47 per cent to Rs 13.54 crore in Q3FY25 compared to Q2FY25. In its nine-month results, the net sales increased by 17 per cent to Rs 1056.81 crore and net profit increased by 3 per cent to Rs 40.76 in 9MFY25 compared to 9MFY24.
As per exchange filing, the promoters of the company-Mr Atul Garg, Mrs Mamta Garg and Mr Hukam Chand Garg bought 42,000 shares via open market. The shares of the company have an ROE of 19 per cent and an ROCE of 13 per cent. The stock gave multibagger returns of 2,500 per cent in 5 years and a whopping 6,000 per cent over a decade. Investors should keep an eye on this small-cap stock.
Disclaimer: The article is for informational purposes only and not investment advice.