Ashish Kacholia's micro-cap multibagger stock is set to move out of the ESM category; don't miss the action on Monday!

The stock's performance over the past three years has been nothing short of remarkable, experiencing a meteoric rise of 2,987 per cent.

In the final week of 2017, a noteworthy initial public offering (IPO) emerged, distinguishing itself not as a main board IPO, but rather as a Small and Medium-sized Enterprises (SME) IPO. This particular stock, Brand Concepts Ltd, was enlisted on the NSE SME on January 10, 2018, commanding a premium over its issue price of Rs 45 per share. Notably, the minimum lot size for an application was set at 3000 shares, requiring a minimum investment of Rs 1,35,000 for retail investors.

Established in 2007, Brand Concepts Ltd is a subsidiary of IFF Overseas, specializing in the production of bags, backpacks, and fashion accessories for both the Indian and international markets.

Brand Concepts has positioned itself as a leading provider of licensed fashion and lifestyle brands in the Travel Gears category. This includes a diverse array of products such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for both Men & Women, Women Handbags, and Lifestyle accessories. During a recent conference call, the company shared its ambitious plans to expand its store count from the current 36 to 100 within the next two to two and a half years. The expansion strategy encompasses Tier 2 and Tier 3 cities, reflecting the company's belief in the broadening growth landscape of India beyond metropolitan areas. To realize this vision, the company has begun receiving franchise inquiries, anticipating a surge in store openings in the next three to four months.

Traditionally, Brand Concepts has been prudent in its store opening approach, targeting no more than 12 to 15 stores annually, equating to roughly one store per month. However, looking ahead, the company envisions a more accelerated pace of expansion, signaling a departure from its previous strategy.

The stock's performance over the past three years has been nothing short of remarkable, experiencing a meteoric rise of 2,987 per cent. In the past year alone, it delivered an impressive gain of 217.59 per cent, solidifying its status as a mega multibagger.

In a recent development, the stock is poised to transition from the ESM category to the EQ category from January 29. Notably, the stock has attracted the attention of notable investor Ashish Kacholia, who, as per the December 2023 shareholding pattern, holds 1,60,093 shares in the company, adding a layer of credibility to its investment appeal.

Disclaimer: The article is for informational purposes only and not investment advice