Royal Enfield-The All New Classic 650: Timeless Elegance In A New Avatar

Royal Enfield under Eicher Motors Limited presents the Classic 650 in India, which combines traditional heritage elements with contemporary engineering and design.

Royal Enfield under Eicher Motors Limited presents the Classic 650 in India, which combines traditional heritage elements with contemporary engineering and design. The Classic 650 comes with a starting price of Rs 3,37,000 (ex-showroom, Chennai) and it exists in four attractive colour options using the globally recognized 650cc twin motor platform. The new version maintains the classic design features Royal Enfield customers love while introducing upgraded performance and comfort features.

The motorcycle combines energetic fender design with expanded tyres and an aggressive riding position, which produces an assertive road presence. The motorcycle includes a digital LCD display together with premium Showa suspension which provides smooth driving. B Govindarajan, Managing Director of Eicher Motors Limited and CEO of Royal Enfield, stated, "The Classic 650 is more than just a motorcycle - it’s a tribute to our rich legacy, where timeless design meets effortless performance." Existing customers can take advantage of strong finance and exchange deals as part of this launch which makes the bike even more attractive.

Eicher Motors Limited started operations in 1982 as a major Indian automobile company and a worldwide middleweight motorcycle leader. The business operation of the company exists through two main segments: Royal Enfield and VE Commercial Vehicles (VECV). Royal Enfield achieved a 59 percent revenue growth from FY22 to FY24 because motorcycle sales rose by 52 percent. The Royal Enfield brand offers consumers two of its most famous motorcycles which include the Classic 350 and the Bullet 350. VECV operates as a joint venture with AB Volvo to provide truck and bus services and achieved 72 per cent revenue growth during this period.

Domestic sales represent 88 percent of Eicher Motors' revenue during FY24, while the company maintains operations across various territories. Royal Enfield stores number over 2,000 worldwide while the company operates multiple production facilities across India and international locations. The company launched new motorcycle models while opening a CKD manufacturing facility in Nepal as part of its strategic expansion. The market capitalization of Eicher Motors Limited amounts to Rs 148,054 crore. The one-year financial performance amounts to 37.89 per cent while the three-year financial performance totals 130.78 per cent. The current Price-Earnings (PE) Ratio amounts to 38.55.

Disclaimer: The article is for informational purposes only and not investment advice.