Hoarding Company Secures Rs 60,00,00,000, 7-Year Deal with Mumbai Western Railways!
Hoarding Company Wins Exclusive 7-Year Advertising Contract with Mumbai Western Railways
Bright Outdoor Media Limited has made a significant leap in India’s outdoor advertising sector by securing the "Western Railways - Bulk Advertising Rights" contract. This seven-year deal, valued at Rs 60 crore, grants the company exclusive rights to develop advertising spaces across Mumbai's Western suburbs, covering 17,555 square feet of prime real estate.
Strategic Advertising Locations
Under this agreement, Bright Outdoor Media will create high-impact advertising displays at 11 key locations, including areas like Kandivali ROB, Goregaon ROB, and Mrinal Tai Gore Flyover. These locations, which see heavy traffic, will feature four advanced digital LED screens and seven front-lit static hoardings, giving businesses the chance to advertise to a large audience in busy parts of Mumbai.
Ongoing Campaigns and Brand Engagement
The company has already started using these new spaces, with several prominent brands showcasing their ads. The combination of digital screens and static hoardings is expected to attract attention from both commuters and local residents. The Mumbai suburbs are rapidly growing, with a rising population and increasing demand for advertising spaces, making these locations even more valuable.
DSIJ offers a service 'Flash News Investment' with recommendations for Profit-making Ideas for You (Weekly) based on research and analysis to help subscribers make healthy profits. If this interests you, then do download the service details pdf here
Bright’s Portfolio and Expertise
Bright Outdoor Media, which has experience in large-scale advertising campaigns, is set to benefit from the growing demand for OOH (Out of Home) advertising in this region. The company’s diverse portfolio includes a range of advertising options, such as digital billboards, bus panels, and cinema slides. They also specialize in multicultural and ethnic outdoor campaigns, further enhancing their appeal to a wide audience.
Initial Public Offer (IPO)
On March 24th, 2023, Bright Outdoor Media launched its IPO and got listed on the BSE – SME platform. The company issued 38 lakh equity shares, raising Rs 55.48 crore. The current market capitalization of the company stands at Rs 725 crore.
Disclaimer: The article is for informational purposes only and not investment advice.