Indian-made foreign liquor company partners with Powerhouse Ranveer Singh

The company is the third-largest Spirits company in India, in terms of annual sales volumes between FY14 and FY24.

Bollywood Superstar Ranveer Singh and Kishore R. Chhabria, Non-Executive Chairman, Allied Blenders and Distilleries Ltd. announce their groundbreaking business venture in Luxury Spirits. Ranveer Singh, a Bollywood Superstar and Pop Culture Icon, will be an equity partner with the market-leading Allied Blenders and Distillers Limited (ABDL), in a new business venture to offer a portfolio of premium brands. 

Apart from being a powerhouse of talent in the Entertainment realm, Ranveer Singh has also emerged as a dynamic entrepreneur with his foresight, acumen and ability to push the envelope with strategic partnerships and investments. Ranveer is set to reshape the brand’s identity and unlock a new dimension of growth as he steps into this groundbreaking partnership with ABDL, expanding his portfolio.

The creation of this would mark a strategic move for ABDL, allowing the new venture to focus on the exciting world of luxury spirits, while retaining the existing core brands in ABDL itself. This business venture with Ranveer Singh in partnership will ensure quicker decision-making, nimble adaptation to market trends, and specialized marketing expertise for the luxury segments. In doing so, ABDL separates its mass-market products from its luxury offerings, elevating the value of each.

With Indians drinking better and trending to luxury products, this business is set to make a significant impact. The entity will launch its brands, partner with promising Indian start-ups, work with major international brands and use the strong ABDL sales and manufacturing networks with clear go-to-market strategies.

Ranveer Singh, Business and Creative Partner said, ‘I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people”

About Allied Blenders and Distillers Limited

Allied Blenders and Distillers Limited (ABDL) is the third-largest Spirits company in India, in terms of annual sales volumes between FY14 and FY24. ABDL has a presence in five main flavours, i.e., whisky, brandy, rum, vodka, and gin, with ‘millionaire’ brands like Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies and ICONiQ White Whisky. Currently, its manufacturing network comprises 33 units, of which 9 are owned bottling units, 1 owned distillery and 23 non-owned manufacturing units.

Disclaimer: The article is for informational purposes only and not investment advice.