After partnering with IIFA 2023, shares of this travel aggregator company shot through the roof

The price of the stock increased by 6.53 per cent

Easy Trip Planners is currently trading at Rs 66.9, up by 3.70 points or 6.53 per cent from its previous closing of Rs 63.00 on the BSE. The scrip opened at Rs 66.00 and has touched a high and low of Rs 66.90 and Rs 63.50, respectively. 

Easy Trip Planners has partnered with the International Indian Film Academy and Awards (IIFA) 2023 which brings together the very best of the Indian film industry. This year IIFA returns to Yas Island, Abu Dhabi for the second consecutive year on February 9, 10 and 11, 2023. IIFA 2023 will be held in collaboration with the Department of Culture and Tourism - Abu Dhabi (DCT -Abu Dhabi) and Miral, Abu Dhabi's leading creator of immersive destinations and experiences. 

Under this partnership, EaseMyTrip is selling exclusive packages for the event and free IIFA passes on buying tickets to Abu Dhabi to attend the glamorous events- IIFA Rocks and NEXA IIFA Awards. 

Easy Trip Planners (EaseMyTrip) is the second-largest online travel agency in India in terms of gross revenue. It also provides end-to-end travel solutions, including airline tickets, hotels and holiday packages, rail tickets, bus tickets and taxis as well as ancillary value-added services such as travel insurance, visa processing and tickets for activities and attractions. 

The company provides three major services and gets most of its revenue from Airline passage (99.97 per cent), Hotel Packages (0.24 per cent) and other services (-0.21per cent) which include rail tickets, bus tickets, taxi rentals, and ancillary value-added services.

The BSE group 'A' stock of face value of Rs 1 has a 52-week high of Rs 73.50 and a 52-week low of Rs 30.00. The promoters holding in the company stood at 74.90 per cent, while institutions and non-institutions held 4.96 per cent and 20.14 per cent, respectively.