The Indian equity market is currently thriving, reaching all-time highs despite recent bouts of volatility. However, many investors find that their portfolios do not reflect this success. Besides investment, even in trading it is well-documented and researched that more than 90 per cent of the traders lose money, largely due to the human tendency to feel loss more intensely than gain. This insight, pioneered by the late Daniel Kahneman, revolutionised our understanding of decision-making in finance. He recently died at the age of 90.
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