TVS Motor Company partners with Bahwan International Group to strengthen presence in Iraq

Bahwan International Group (ARATA International FZC) and their channel partners plan to operate more than 30 dealerships for TVS Motor Company.

Globally reputed two-wheeler and three-wheeler manufacturer, TVS Motor Company has signed a tri-party deal arrangement with Bahwan International Group. The signing ceremony was held on October 25, 2021, between Sheikh Ahmed Bahwan, Chairman of Bahwan International Group and Sudarshan Venu, Joint Managing Director of TVS Motor Company in Muscat, Oman.

As per the tri-party deal arrangement, ARATA International FZC will be the new distributor. Building on this partnership, the groups will also explore other avenues of cooperation in Oman and India. ARATA International FZC, registered in the UAE, is a subsidiary of Bahwan International Group (BIG) - Oman, having a strong presence in the MENA region.

Bahwan International Group (ARATA International FZC) and their channel partners plan to operate more than 30 dealerships for TVS Motor Company. The dealerships will include state of the art 3S dealership facilities in all the major cities of Iraq with after-sales service, and spare parts support in tier two cities to expand the TVS presence in Iraq.

TVS Motor Company’s product portfolio available in Iraq includes; Two-Wheeler- TVS XL 100 iTOUCHstart, TVS XL 100 Comfort, TVS HLX 150 series, TVS NTORQ, TVS Jupiter series, TVS WEGO, TVS MAX 125 and Three-Wheeler-TVS King Deluxe Plus.

To quote, Sudarshan Venu, Joint Managing Director of TVS Motor Company from an exchange with the exchange, “Iraq is an important market for us, and ARATA International FZC’s extensive distribution network, along with our shared ethos and values, makes them the ideal strategic partner. This association with them is a significant step towards further expanding and bolstering TVS Motor Company’s market presence in Iraq.”

TVS Motor Company is engaged in the business of manufacturing two-wheelers, three-wheelers, parts and accessories thereof. The company ranks amongst the top five two-wheeler companies globally with a presence in over 70 countries across Africa, South East Asia, the Indian Sub-Continent, Latin America and the Middle East.

Shares of TVS Motor Company are presently down by 2.5 per cent at Rs 605 per share during early market hours on Monday, October 25, 2021.