TVS Motor announces alliance with Torino Motors, Mexico

TVS Motor Company, a manufacturer of two-wheelers and three-wheelers, announced its association with leading distributor in the Mexican region, Torino Motors, a subsidiary of Groupo Autofin.

In the first year of the association, Torino Motors will work with TVS Motor Company to open 40 exclusive stores in the country for the distribution of two-wheelers. With over 40 years of experience in the region, Torino Motors specialises in automobile and retail finance.

As a part of this association, Torino Motors will distribute the vast range of TVS Motor Company's two-wheeler offerings including TVS XL100 HD, TVS HLX 150, TVS STRYKER, TVS Apache RTR 160, 180 and 200, TVS Apache RR 310, TVS WEGO, TVS NTORQ 125, TVS ROCKZ, TVS Neo.

TVS expects to use the market knowledge which Torino will bring on board. Also, Torino's insights will allow TVS to personalise its offerings to suit the customers of Mexico and its vast network of distribution will ensure maximum reach in the country.

TVS Motor Company is one of the leading two-wheeler and three-wheeler exporters, exporting to over 60 countries.