This Tata Group stock is entering into plant-based meat business

“Tata Simply Better” is the brand name under which the company will be entering into this new business segment

The Tata Group to increase its total addressable market has decided to introduce a new business segment into its core operation by entering the plant-based meat business. Through this, the company will be targeting new customers who want to use more plant-based ingredients without sacrificing taste to improve their health and avoid harming animals for their protein needs, or other factors. 

The company we are talking about is Tata Consumer Products Ltd. The company will operate this new segment under the brand name “Tata Simply Better”. Under this segment, the company has introduced 4 tasty plant-based alternatives- Spicy Fingers, Awadhi Seekh Kebab, Burger Patty, and Nuggets. 

These products are rich in protein and don’t contain any added preservatives, artificial colouring, or flavours. The uniqueness of these products when we compare them with regular meat is that, unlike regular meat which needs to be refrigerated, they can be stored at a normal room temperature without getting spoiled or damaged. 

These products will be available across India in selected retail stores and on online e-commerce platforms with a price range of Rs 350 to Rs 450. 

Tata Consumer Products Ltd is the world’s second-largest tea seller. As per the March period ending, the company has an ROE, ROCE, and dividend yield of 6.51 per cent, 9.61 per cent, and 0.74 per cent, respectively. 

The shares of Tata Consumer Product are trading at a PE multiple of 76.8x. The stock has a 52-week high and low of Rs 889 and Rs 650, respectively. Talking about the shareholding pattern, the promoter holds 34.72 per cent, FIIs and DIIs together hold 39.32 per cent, and the rest is owned by the non-institutional investors. 

On July 25, at noon, the stock is trading at Rs 803.4. The stock has a 52-week high and low of Rs 889 and Rs 650.75, respectively.