DSIJ Mindshare

Reliance Consumer Products brings back “The Great Indian Taste” with Campa

The launch of this brand is in line with the company's strategy to promote homegrown Indian brands that not only have a rich heritage but also boast a deep-rooted connect with Indian consumers.

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While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste.

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