DSIJ Mindshare

Record Prices and Changing Buying Habits Impact Festive Purchases

Dhanteras is not just about wealth accumulation, it’s also a time to practice financial gratitude.

With millennials growing increasingly wary about money matters post-pandemic, the study indicated that a vast majority of the respondents (41 per cent) set aside a budget of anywhere between 10-20 per cent of their annual income as savings. 

Digital gold eliminates the issues related to buying physical gold, such as finding secure storage, transportation, insurance, and verification of purity. Additionally, digital gold is more affordable due to the option of buying it in fractions and easier to liquidate due to the 24/7 accessibility.