Stock Under Rs 65 Hit Upper Circuit After The Company Appointed Kareena Kapoor Khan as its Brand Ambassador for its Smart TV

The collaboration will be backed by a comprehensive marketing campaign featuring Kareena Kapoor Khan across TV commercials, offline branding, digital content and social media promotions.

On Wednesday, shares of Cellecor Gadgets Limited hit a 5 per cent upper circuit to an intraday high of Rs 60.90 per share from its previous closing of Rs 58. The stock’s 52-week high is Rs 71.80 per share and its 52-week low is Rs 15.04 per share.

Cellecor Gadgets Ltd., one of India’s fastest-growing consumer electronics brands, is thrilled to announce Bollywood superstar Kareena Kapoor Khan as the brand ambassador for its Smart TV. This collaboration marks a significant step in Cellecor's expansion strategy, aiming to strengthen its presence in the rapidly growing Smart TV market by leveraging Kareena’s iconic appeal and stylish persona to deepen the brand’s connection with consumers across the country.

Kareena Kapoor Khan, celebrated for her elegance, charisma, and trendsetting influence, perfectly aligns with Cellecor's vision to become a household name in India, synonymous with high-quality, accessible and innovative electronics. As the face of Cellecor Smart TVs, she will play a key role in demonstrating the brand’s commitment to delivering advanced entertainment solutions that cater to the evolving needs of modern Indian households. Her dynamic presence and relatable charm make her an ideal choice to represent Cellecor’s Smart TV lineup, positioning the company as a go-to brand for high-quality home entertainment.

The collaboration will be backed by a comprehensive marketing campaign featuring Kareena Kapoor Khan across TV commercials, offline branding, digital content and social media promotions. The campaign will spotlight Cellecor’s Smart TV features, including ultra-high-definition displays, immersive sound quality, sleek design and smart connectivity options, highlighting the brand's dedication to providing cutting-edge technology to Indian consumers.

With Kareena Kapoor Khan’s association, Cellecor aims to make its Smart TV range the top choice for quality home entertainment, further solidifying its footprint in the competitive consumer electronics market.

About the Company

Cellecor Gadgets Ltd, founded in 2010, is an Indian company that sells consumer electronics under its brand name. They focus on providing affordable options for various devices, including smart TVs, mobile phones, smart watches, earphones and various accessories. Cellecor outsources the manufacturing of these products and then distributes them through a network of over 900 distributors, 25,000 retailers and 1200 service centres across 28 Indian states, with a strong presence in Uttar Pradesh, West Bengal and Gujarat.

Results: According to half-yearly results, the net sales increased by 103 per cent to Rs 425.71 crore, Profit before tax (PBT) increased by 106 per cent to Rs 19.67 crore and net profit increased by 108.3 per cent to Rs 14.62 crore in H1FY25 compared to H1FY24. In its annual results (FY24), the company reported net sales of Rs 500.45 crore, PBT of 20.71 crore and net profit of Rs 16.09 crore.

stock split: The shares of the company ex-traded stock split in the ratio 10:1 i.e., sub-division of 1 equity share of the company having a face value of Rs 10 each into 10 equity shares of the company having a face value of Re 1. The record date for the stock split was Friday, August 09, 2024.

The company's shares have an ROE of 32 per cent and an ROCE of 30 per cent. As of September 2024, the promoters own 51.54 per cent of the company, FIIs own 0.02 per cent, DIIs own 2.14 per cent and the public owns 46.3 per cent. The stock gave multibagger returns of over 300 per cent from its 52-week low of Rs 15.04 per share in just 1 year.

Disclaimer: The article is for informational purposes only and not investment advice.