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Rs 81,50,00,000 Strategic Acquisition: Paints Giant Expands Footprint in India's Coatings Market; A Game-Changer?
Kiran Shroff
/ Categories: Trending, Mindshare

Rs 81,50,00,000 Strategic Acquisition: Paints Giant Expands Footprint in India's Coatings Market; A Game-Changer?

The stock is down by 15 per cent in 1 year with a price-earnings (PE) ratio of 21.

Sirca Paints India Limited (SPIL) has strategically acquired the business undertaking of Wembley Group, including Wembley Paints and Chemicals, Indo Wembley Paints Pvt. Ltd., and Wembley Sales Corporation, for Rs 81.5 crore. This acquisition, executed on an itemised assets basis, encompasses the sale and distribution of products, technical know-how, and all intellectual property rights, excluding manufacturing facilities. The transaction grants SPIL exclusive rights to use Wembley Group's intellectual property in product sales.

This move aims to integrate Wembley’s product range, including thinners, wall paints, and coatings, into SPIL's portfolio, thereby enhancing its market presence in India's growing paint and coatings sector. The acquisition is expected to bolster SPIL's turnover and EBITDA margins, aligning with its strategic growth objectives. Notably, the acquisition does not involve any related party transactions, and no regulatory approvals were required. The consolidated turnover of Wembley Group stood at Rs 68.72 crores as of February 2025, highlighting the scale of this strategic expansion.

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Sirca Paints India Ltd is a prominent player in the Indian paint industry, known for manufacturing and selling wood coatings and decorative paints under the 'Sirca' brand. The company is a market leader in premium wood coatings in North India and ranks among the top three in the country. Sirca Paints has a diverse product portfolio, including luxury Italian wood coatings and high-end wall paints under the Sirca brand, mass-market products under Unico, and decorative finishes under Oikos.

The company has a strong distribution network, with a significant presence in retail and OEM segments. With manufacturing facilities in Haryana and NCR, Sirca Paints is set to enhance its production capabilities further. Sirca Paints India Limited has a market capitalization of over Rs 1,400 crore. The stock is down by 15 per cent in 1 year with a price-earnings (PE) ratio of 21.

Disclaimer: The article is for informational purposes only and not investment advice. 

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