Route Mobile climbs over 3 per cent on partnering with EITC, du

Emirates Integrated Telecommunications Company (EITC) - du, UAE’s second integrated telecom service provider and Route Mobile Limited have entered into a partnership to launch du’s global A2P messaging hub as a new service in the region, which will be completely managed by Route Mobile Limited.  

One of the leading cloud communication platform service providers to enterprises, over-the-top (OTT) players & mobile network operators, Route Mobile Limited will help du by offering a turnkey solution using Route Mobile’s smart messaging hub, which will help them to launch a highly scalable revenue-generating messaging platform to enable A2P wholesale transit business.   

Route Mobile’s CPaaS-enabled hubbing solution, with its AI capabilities, offers intelligent routing, great analytics, plug-n-play APIs, improved delivery rates, and better latency, which will help the company in expansion. Route Mobile will also oversee the infrastructure, technology, gateway connectivity, and day-to-day operations of the platform for du as a managed service. Post this partnership, EITC will be able to leverage Route Mobile’s on-ground support services, which now has experience of over 17 years in the GCC region.  

On Wednesday at 10.28 am, the share price of Route Mobile Ltd was trading 3.52 per cent higher at Rs 1732.50 on BSE. 

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