PVR to open 10 ScreenX theatres in India

PVR Cinemas and CJ 4DPLEX, the world's leading cinema technology company has signed a new deal at CinemaCon 2019 to open 10 ScreenX theatres in India by 2021. This extends the previous partnership between CJ 4DPLEX and PVR Cinemas in bringing a total of 21 4DX theatres across India by the end of 2019. With the new agreement, CJ 4DPLEX and PVR plan to operate a total of 31 theatres, combined.

 The 10 PVR Cinema theatres across metros; Delhi-NCR, Mumbai, Pune, Bangalore, and Hyderabad will be integrated with the industry first ScreenX technology and will set an industry benchmark for an enhanced movie viewing experience.

PVR is India’s largest multiplex player. It operates 748 screens across 64 cities and enjoys 22 per cent market share in the Bollywood segment and 29 per cent in the Hollywood segment.

On Friday, the stock of PVR which opened at Rs. 1,668.90 per share and went up by nearly a per cent to touch a day high of Rs. 1,681.40 apiece. At 15.16 hours, the stock was trading at Rs. 1,680, up by 1.33 per cent from its previous close.