Oleev Kitchen By Modi Naturals Promotes Pasta Brand by Roping in Bollywood Actress Chitrangda Singh
The company has roped in Bollywood Actress Chitrangda Singh for the launch campaign.
Modi Naturals, a multisource cooking oils and olive oil company is expanding its portfolio with the launch of its new pasta range under the Oleev Kitchen brand. By tapping into the multi-grain pasta category, Oleev Kitchen aims to capture the market with healthier alternatives, with a mission to deliver high-protein and fibre-rich pasta, without compromising on the taste. The company has roped in Bollywood Actress Chitrangda Singh for the launch campaign.
Pasta is a staple now in most households across the country and the new multigrain pasta the company hopes will strengthen its foothold in the health-conscious and nutritious food products category. Combining four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.
Oleev has roped in Bollywood actress, Chitrangda Singh for the digital campaign that focuses on healthy eating. The actress the company explains is known for her commitment to a well-balanced lifestyle and perfectly embodies the spirit of Oleev Kitchen. With her journey and influence, her partnership with Oleev Kitchen aims to elevate the brand’s mission of providing clean and healthy eating. Further endearing their innovative products, like the new Multigrain Pasta, to those seeking a healthier lifestyle.
It is currently available on Amazon and the brand’s D2C website under 2 SKUs – Multigrain Macaroni 400gms and Multigrain Penne 400gms. The brand also has other variants as part of its ‘Zero Maida’ pasta portfolio such as penne, fusilli, spaghetti and macaroni. Oleev Kitchen added that it has always been committed to providing healthy and tasty food options. But with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level. This partnership between Oleev Kitchen Multigrain Pasta and Chitrangda is a step towards reassuring individuals to make healthier cooking choices without compromising on taste.
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About Modi Naturals Limited (MNL)
Modi Naturals Ltd, a leading Indian consumer goods company specializing in wellness and food products, has established itself as a prominent player in the highly competitive edible oils and healthy foods market. Through its premium brands like Oleev, Oleev Kitchen and PIPO foods, MNL has achieved a consolidated turnover of approximately Rs 400 crores in FY 2023-24. The company's unwavering focus on quality, innovation, product differentiation and brand building has enabled it to stand out in the retail landscape, with Oleev becoming the top "Goodness of Olive Oil" brand in India. With a strong pan-India distribution network and a commitment to manufacturing world-class products in India, MNL is well-positioned for exponential growth in the coming years. The company's diversification into ethanol manufacturing, through its subsidiary Modi Biotech Pvt Ltd., aligns with the government's Ethanol Blended Petrol program and further strengthens its market presence.
The company has a market cap of over Rs 400 crore. The stock gave multibagger returns of 800 per cent in 5 years and a whopping 2,000 per cent in a decade. Investors should keep an eye on this micro-cap stock.
Disclaimer: The article is for informational purposes only and not investment advice.