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Multibagger from its 52-week low: This micro-cap company announces new product launches, SKUs additions & strategic collaborations – know more here!
Kiran Shroff
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Multibagger from its 52-week low: This micro-cap company announces new product launches, SKUs additions & strategic collaborations – know more here!

The stock gave multibagger returns of over 200 per cent from its 52-week low of Rs 88.15 per share.

Cellecor Gadgets Ltd is elevating experience with innovation as it announces new product launches, SKUs additions and strategic collaborations. Here are the details:

New Products.

  1. Cellecor Gadgets has launched 2 new innovative washing machines with advanced features like multiple wash cycles, energy-efficient tech, and AI-powered settings for optimized cleaning. These user-friendly machines are priced competitively between Rs 8,000 and Rs 10,000.
  2. 2)Cellecor is expanding its kitchen appliance range with 11 new mixer grinders! These modern, budget-friendly models cater to the growing demand for versatile, feature-rich tools. Equipped with powerful motors, variable speed control, and multifunctionality, they'll be your kitchen helpers for tasks like mixing, grinding, and more. And the best part? Prices range from Rs 1,200 to Rs 1,800, making them an attractive option for everyone.

New SKU addition to its portfolio.

  1. M Series Smart Watches (30 SKUs): Blending sophisticated design with advanced features like metal builds, health tracking, and retina AMOLED displays. Priced competitively between Rs 1,200 to Rs 3,500.
  2. 50-inch Smart TV: Experience intelligent connectivity, stunning visuals, and immersive sound for an unparalleled cinematic adventure. Price to be announced.
  3. 5 New Smart TVs (Various SKUs): Crystal clear 4K Ultra HD LED, Dolby Atmos audio, and user-friendly controls. Choose from a wide range priced between Rs 10,000 to Rs 50,000.
  4. 12 New TWS Earbuds & Headphones: State-of-the-art technology, enhanced comfort, and stylish design. Earbuds range from Rs 800 to Rs 1,500, and headphones from Rs 1,000 to Rs 1,500.
  5. 2 New Sound Bars: Bluetooth V5.3, 3D surround sound, and more. Experience premium audio at prices from Rs 999 to Rs 10,000.
  6. 15 New Feature Phones: Classic reliability meets modern functionality with touch keypads, long battery life, cameras, and music players. Priced between Rs 900 and Rs 2,000.
  7. Cellecor ZPDQC 24W Charger: Rapidly charge your devices with this efficient and stylish charger. Available for Rs 350 to Rs 500.

Partnerships.
Cellecor is rapidly expanding its reach across India through two major distribution partnerships. In South Gujarat, they've teamed up with Bhatia Communication, which boasts 81 retail outlets and covers a wide range of electronics, including top smartphones. This collaboration is expected to generate Rs 25-50 crore in revenue and solidify Cellecor's presence in this key market. Meanwhile, in North India, Cellecor has partnered with Smart Dukaan, India's fastest-growing smartphone retail chain with over 350 stores. Smart Dukaan's tech-focused approach and wide reach promise similar revenue potential and solidify Cellecor's foothold in the region. These strategic partnerships mark Cellecor's ambitious growth plans, promising wider reach, improved accessibility, and a significant revenue boost, paving the way for an even stronger presence in the Indian market.

500+ orders in a single day from the website.

In a strategic shift from exclusive availability on e-commerce platforms, the company’s listed electronics gadgets brand has successfully intensified Direct-to-Consumer (D2C) sales (cellecor.com), achieving a noteworthy milestone of processing 500+ online orders in a single day on our D2C website.

International review meeting with distributors.

Productive one-on-one meetings with distributors fostered trust and collaboration, solidifying our relationships and paving the way for future growth. The immediate success of our newly launched products, with 25,000 Smartwatches, 1,500 Smart TVs, and 50,000 feature phones sold instantly, validates our strategic product launch and confirms overwhelming market demand.

On Friday, shares of Cellecor Gadgets Limited plunged 5.08 per cent to Rs 302 per share from its previous closing of Rs 318.15. The stock falls under the SME segment with a lot of 1,200 shares. The stock gave multibagger returns of over 200 per cent from its 52-week low of Rs 88.15 per share.

Incorporated in 2020, Cellecor Gadgets Limited is engaged in the procurement, branding, and distribution of televisions, mobile phones, smart wearables, mobile accessories, smart watches, and neckbands.

According to the half-yearly results, the net sales increased by 85 per cent to Rs 209.66 crore, operating profit increased by 157 per cent to Rs 12.74 crore and net profit increased by 108 per cent to Rs 7.02 crore in H1FY24 compared to H1FY23. According to annual results, the net sales increased by 118 per cent to Rs 264 crore and net profit increased by 300 per cent to Rs 8 crore in FY23 compared to FY22.

Earlier, Bollywood heartthrob Varun Dhawan isn't just gracing the silver screen anymore – he's invading your living room too! Cellecor's snagged him as the face of their brand-new Smart TVs, blurring the lines between entertainment and tech in one electrifying move. With Varun's star power and Cellecor's cutting-edge tech, their Smart TVs are set to explode onto the scene, captivating audiences and redefining how we experience entertainment in our own homes.

The company IPO was launched just a few weeks ago and falls under the SME segment with a lot size of 1,200 shares. As of September 2023, the promoters of the company own a 51.54 per cent stake, FIIs own 4.41 per cent, DIIs own 6.05 per cent and the rest 38 per cent is owned by the public.

Disclaimer: The article is for informational purposes only and not investment advice. 

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