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Multibagger from its 52-week low: This electronic products company unveils an expanded array of mixer grinder offerings – details inside!
Kiran Shroff
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Multibagger from its 52-week low: This electronic products company unveils an expanded array of mixer grinder offerings – details inside!

The stock gave multibagger returns of 148 per cent from its 52-week low of Rs 88.15 per share.

Cellecor Gadgets Limited, a growing name in India's booming electronics market, is expanding its selection of Mixer Grinders. Known for offering a wide variety of consumer durables like mobile phones, TVs, washing machines, and kitchen appliances, Cellecor is capitalizing on the success of its initial Mixer Grinder launch and the rising demand for healthy living. This April, they're introducing a new line of Juicer Mixer Grinders, aiming to provide a complete kitchen solution at an affordable price for both urban and rural households. This aligns with Cellecor's commitment to providing technological solutions that meet their customer's needs and their long-term strategy for continued growth in the home appliance market.

Cellecor is entering the Juicer Mixer Grinder market to provide a convenient and affordable solution for people who want to make healthy drinks and meals at home. Their new Juicer Mixer Grinders combine the functions of juicing and grinding in one appliance, eliminating the need to buy separate machines. These competitively priced grinders come with various features like stainless steel and polycarbonate jars, overload protectors, double lock systems, and powerful motors. With a 2-year warranty and availability through Cellecor stores, retailers, and distributors across India, Cellecor aims to make healthy living accessible to everyone. This launch is part of Cellecor's larger strategy to offer high-quality appliances at affordable prices, further solidifying its position in the Indian market.

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Cellecor Gadgets began in 2012 as a proprietorship firm under the name M/s Unity Communications. Founder Ravi Agarwal aimed to leverage the growing demand for electronics by offering affordable, high-quality devices under the Cellecor brand. The company strategically outsources manufacturing from various assemblers to maintain a sustainable business model. Over time, Cellecor Gadgets Ltd. has transformed into a leading consumer electronics brand known for innovation. Their commitment to "making happiness affordable" is reflected in their wide range of products, which now includes not just their original mobile feature phones, smartwatches, earbuds, and TVs, but has expanded to encompass speakers, soundbars, washing machines, and more.

Today, shares of Cellecor Gadgets Limited plunged 0.73 per cent to Rs 219 per share from its previous closing of Rs 220.20. The stock falls under the SME segment with a lot of 1,200 shares. The stock gave multibagger returns of 148 per cent from its 52-week low of Rs 88.15 per share. As of September 2023, the promoters of the company own a 51.54 per cent stake, FIIs own 4.41 per cent, DIIs own 6.05 per cent and the rest 38 per cent is owned by the public.

Disclaimer: The article is for informational purposes only and not investment advice. 

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