KRBL adds a new variety to its India Gate portfolio

KRBL is the company known for its world-renowned brand 'India Gate' for premium Basmati rice. The company recently launched ‘India Gate Rice Flour’ thus, adding to its diversified product portfolio. 

Rice flour is considered to be a fine, smooth, and an entirely gluten-free product, which makes it an excellent alternative to other convectional flours to be used in the preparation of various food dishes. At present, India Gate Rice Flour has been launched as a part of the company's wholesome grains, oil & oil products i.e. in the FMCG category. Beginning from April 26, 2021, the product will be available but only in the domestic markets. 

Being India’s first integrated rice company with a comprehensive product chain while also being considered as one of the world’s largest rice millers and basmati rice exporter, KRBL surely has an advantage over its peers when it comes to Basmati rice and related products. The launch of this new product is expected to appeal to consumers, considering increased awareness about health benefits and affordability for daily consumption. Hence, rice flour becomes a perfect choice since it is a great source of protein, low in fat, and packed with vital vitamins & minerals. 

The stock of the company, which was a penny stock till around two decades ago, sky-rocketed in 2017-2018 to reward investors with massive returns. Since March 27, 2020, the stock has jumped by around 60 per cent.  

On Monday, the stock of KRBL was seen trading at Rs 179.90, up by 0.45 per cent or Rs 0.80 per share. The 52-week high is Rs 339.60 while its 52-week low is Rs 173.45 on BSE.