Hero MotoCorp expands Scooter range ahead of festive season; stock rises by one per cent

Launches Pleasure Xtec at a starting price of Rs 61,900

Aligned to its aggressive growth strategy in the scooter segment, Hero MotoCorp the world’s largest manufacturer of motorcycles and scooters, today launched a new scooter - the new Pleasure+ ‘Xtec - adding to the iconic Pleasure brand. 

The scooter will sport an LED projector headlamp - a first-ever feature in the 110cc segment - enhanced aesthetics and new vibrant paint in jubilant yellow. It will be available at Hero MotoCorp dealerships across the country at a starting price of Rs 61,900 for the LX variant and Pleasure+ 110 XTec starts at Rs 69,500. 

Speaking on the announcement, Malo Le Masson, Head of Strategy and Global Product Planning at Hero MotoCorp, stated that the XTec model brings more durability with the front metal fender, more comfort with a branded seat backrest and a boost of technology with the projector LED headlamp, Bluetooth connectivity, and Hero’s patented i3S technology for enhanced fuel efficiency. 

In September 2021, Hero Motorcorp reported a year-on-year fall in domestic sales along with other prominent two-wheeler manufacturers. In domestic sales of the company reported a de-growth of 27 per cent in September 2021 to 5,05,462 units as compared to 6,97,293 units in September 2020. With the new launch, the company will be looking to capitalize on the upcoming festive season. 

At 12.51 pm on Tuesday, the stock of Hero MotoCorp Limited was trading at Rs 2,901.95, up by 1.59 per cent or Rs 45.30 per share, against a 0.07 per cent decline in the benchmark index. The 52-week high of the company was recorded at Rs 3,628.55, while its 52-week low is Rs 2,636 on BSE.