Happiest Minds gains 2 per cent on uniting with BeatRoute to serve CPG industry

Happiest Minds Technologies, the digital transformation & IT solutions company and BeatRoute have announced that they have joined hands to solve the typical revenue realisation problems, currently faced by the consumer packaged goods (CPG) industry. 

The complex CPG eco-system comprises of multiple channels and relationships, which include modern trade, general/traditional trade, and other B2B channels that require a seamless, holistic solution in order to smart sell physically as well as digitally. As a result of this partnership, the CPG enterprises will be able to leverage new-age technologies such as machine learning, store analytics, sales process gamification, bots, and social channels to boost sales and cater to brands with a competitive advantage. 

The current pandemic has imposed new needs for automation and business-driven technology implementation. The collaboration with BeatRoute complements Happiest Minds’ range of CPG offerings, which will help brands with next-gen digital solutions for enhancing market share and in-depth collaboration with channel partners. The focus is to drive ongoing incremental business outcomes for the customers along with scalable enterprise SaaS offering and quick, zero-code deployment. The said focus has assisted customers to go live within 3 to 8 weeks and achieve sales uplift by up to 30 per cent within months. 

Happiest Minds is a mindful IT company, which carries out digital transformation for enterprises & technology providers by delivering seamless customer experiences, business efficiency and actionable insights. This is made possible by gaining an advantage over a range of disruptive technologies namely, artificial intelligence, blockchain, cloud, digital process automation, internet of things, robotics/drones, security, virtual/augmented reality, etc. 

On Wednesday, the share of Happiest Minds was trading at Rs 635.95, which is 2 per cent up on BSE.