Foreign Exchange Business Company Appoints Bollywood Star Kartik Aaryan as Brand Ambassador
Outbound travel growth in India receives strong momentum from millennials and Gen Z members of Young India.
Outbound travel growth in India receives strong momentum from millennials and Gen Z members of Young India. The spending habits of Indian millennials show that they strongly prioritize travel, according to industry research. Thomas Cook (India) Limited chose Bollywood youth icon Kartik Aaryan as its brand ambassador to tap into the high-growth segment of Indian travelers. The new Borderless Travel Card from Thomas Cook launched its Borderless Travel Card through a campaign that marks the beginning of this partnership.
The commercial shows Kartik along with how Indian travellers encounter various forex problems before showing Thomas Cook's Borderless Travel Card as the perfect solution. A dialogue between two friends in the film shows the planning of their holiday through a humorous and understandable exchange. The friend faces difficulties with card management when traveling abroad, but Kartik shows off his Thomas Cook multicurrency Borderless Travel Card which functions as his single travel solution to overcome major trip challenges. The promotional campaign will reach a wide audience through digital platforms and CTV(connected TV) and social media channels to create strong engagement.
Bollywood star Kartik Aaryan said, “I am excited to work with Thomas Cook India - a brand that is synonymous with not just pioneering travel but also innovative and youthful agility, and the Borderless Travel Card represents this and more. As an avid traveller, I have also gone through some of the struggles of buying and using forex while holidaying abroad. This card is a game-changer for India's travel-hungry youth and I personally endorse this card as a smart, seamless, secure and highly convenient solution for Indian travellers. The card offers unique benefits of multi-currency support, worldwide acceptance and exclusive travel benefits. The bright youth of India are surely going to opt for this multifunctional card on their next international trip.”
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About the Company
Since its founding in 1881 Thomas Cook (India) Limited (TCIL) has developed into a major omnichannel travel company which offers Foreign Exchange and Corporate Travel and MICE and Leisure Travel and Value Added Services and Visa Services through its prominent B2C and B2B brands. TCIL stands as one of the largest travel service providers in the Asia-Pacific region through its 28-country presence across five continents while maintaining a steady stream of industry awards including Economic Times MICE & Wedding Tourism Awards 2024 and India Risk Management Awards 2024 and SATTE 2024 and multiple other recognitions for its travel excellence and risk management and digital innovation capabilities.
The company operates with a market capitalization value of Rs 6,495 crore while its stock price has increased 17 per cent since reaching its lowest point at Rs 118.40 per share.
Disclaimer: The article is for informational purposes only and not investment advice.