Alco Beverage Company Sells 5 Million Cases of Its Flagship Whisky Brand
Company has achieved a remarkable milestone by selling 50 lakh or 5 million cases in FY24-25, with three weeks still remaining in the financial year.
ICONiQ White Whisky, the flagship brand of Allied Blenders and Distillers Limited (ABD), has achieved a remarkable milestone by selling 50 lakh or 5 million cases in FY24-25, with three weeks still remaining in the financial year. This outstanding performance has further solidified its position as one of the fastest-growing whisky brands globally, capturing the attention of young whisky enthusiasts across India.
Rapid Growth and Market Demand
Launched in September 2023, ICONiQ White Whisky quickly gained popularity, especially in East and North India, where it initially sold 3.2 lakh cases in FY22-23. Following its national launch, the brand witnessed a massive surge in demand, reaching 22.7 lakh cases in FY23-24. According to Drinks International’s Millionaire’s Club Report 2024, ICONiQ White Whisky was recognized as the fastest-growing spirits brand in the world for 2023. Continuing its exponential growth, the brand has now crossed 50 lakh or 5 million cases within just 344 days of its second year, strengthening ABD’s position in the Prestige & Above segment.
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International Accolades and Recognition
The unprecedented success of ICONiQ White Whisky is not only limited to sales but also extends to global recognition. The whisky has been honored with multiple international awards, including:
- Gold Medal at International Spirits Challenge (ISC) 2024.
- Gold Medal at International Whisky Competition (IWC) 2024.
- Gold Quality Award at Monde Selection 2024.
- Superior Taste Award at the International Taste Institute 2024 in Brussels.
- Gold Medal at India Wine & Spirits Awards (IWSA) 2024.
These prestigious accolades have reinforced ICONiQ White Whisky’s standing as a premium-quality whisky that meets international standards of taste and craftsmanship.
Stock Performance
The company’s stock has shown consistent performance, with a 2.14 per cent increase over the past one year, outperforming the Nifty’s 6.74 per cent decline during the same period. The company has a market cap of Rs 8,965 crore, reflecting growing investor confidence amid the brand's remarkable sales growth.
About the Company
Allied Blenders and Distillers Limited (ABD) is India’s third-largest spirits company, offering a wide range of products across categories such as whisky, rum, vodka, gin, and brandy. With popular millionaire brands like Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Sterling Reserve Premium Whisky, and ICONiQ White Whisky, ABD continues to dominate the market. Its extensive manufacturing network and strong brand portfolio have enabled the company to consistently scale its operations and cater to growing consumer demand.
The unprecedented success of ICONiQ White Whisky within just 344 days highlights the brand’s massive popularity among young consumers, positioning it as a top choice in the premium whisky segment.
Disclaimer: The article is for informational purposes only and not investment advice.