1:1 bonus share: Debt-free stock under Rs 20; Company and Sabah Tourism Board sign MoC to boost Sabah’s visibility among Indian travellers
The company has a market cap of over Rs 4,500 crore with debt-free as of December 2024 and LIC owns a 2.36 per cent stake in the company.
Easy Trip Planners Ltd or EaseMyTrip, a leading Indian online travel platform, has partnered with the Sabah Tourism Board (STB) to promote Sabah as a premier travel destination for Indian tourists. A Memorandum of Collaboration (MoC) was signed on February 3, 2025, by representatives from both organizations, outlining a strategic alliance to boost Sabah's visibility and attract more Indian visitors. This partnership leverages EaseMyTrip's extensive reach, digital expertise, and large customer base within the Indian travel market.
The collaboration will involve several key initiatives, including the creation of a dedicated Sabah microsite on EaseMyTrip's platform. This microsite will feature comprehensive travel information, curated itineraries, and engaging content showcasing Sabah's diverse attractions, cultural heritage, and adventure tourism offerings. EaseMyTrip will also develop targeted marketing campaigns, including blogs, videos, and social media promotions, co-funded by STB, to maximize outreach and engagement across India. The partnership will also focus on niche tourism segments, such as MICE tourism, destination weddings, and wellness retreats, offering specialized packages to cater to diverse interests.
Beyond leisure travel, the collaboration aims to promote Sabah for business travel, corporate events, and destination weddings. EaseMyTrip will also focus on expanding its reach to Tier 2 and Tier 3 cities in India, catering to the growing outbound travel trends in these regions. Data-driven insights and analytics will be utilized to track traveller preferences and optimize marketing strategies. Furthermore, Sabah will be integrated into EaseMyTrip's loyalty program, offering exclusive deals and incentives to encourage repeat visits and make the destination more accessible to Indian travellers through special promotions and discounted packages.
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About the Company
EaseMyTrip (a publicly listed company at NSE and BSE) is India’s one of largest online travel platform in terms of air ticket bookings, based on the Crisil Report-Assessment of the OTA Industry in India, February 2021. Furthermore, growing at a CAGR of 47 per cent during FY20-24 in profits before tax, it is one of the fastest-growing internet companies. Bootstrapped and profitable since its inception, EaseMyTrip offers 'End to End' travel solutions including air tickets, hotels and holiday packages, rail & bus tickets as well as ancillary value-added services. EaseMyTrip offers its users the option of zero convenience fees during bookings.
EaseMyTrip provides its users with access to more than 400 international and domestic airlines, over 2+ million hotels as well as train/bus tickets and taxi rentals for major cities in India. Founded in 2008, EaseMyTrip has offices across various Indian cities, including Noida, Delhi, Gurugram, Bengaluru and Mumbai. Its international offices (as subsidiary companies) are in the Philippines, Singapore, Thailand, the UAE, the UK, the USA and New Zealand
The shares of Easy Trip Planners Ltd were ex-traded on Friday, November 29, 2024, in a 1:1 bonus share issue. This means that if you purchased shares on or after this date, you would not be eligible for the bonus shares. The company has a market cap of over Rs 4,500 crore with debt-free as of December 2024 and LIC owns a 2.36 per cent stake in the company. The shares of the company have an ROE of 32 per cent and an ROCE of 43 per cent.
Disclaimer: The article is for informational purposes only and not investment advice.