Associating with the DSIJ group gives you access to a wide profile of audience consuming our products & services.
Profile of Visitors
CXOs, HNIs , Business men & Mass affluent
Service Form: 90% Paid Content
Niche Audience - Interested in Investment, stocks, mutual funds, insurance, etc
90% of the audience pays for content consumption
Total paid users : More than 12.6 lakhs
Age
|
Between 18 - 24 |
16.35% |
|
Between 25 - 34 |
18.83% |
|
Between 34 - 44 |
19.69% |
|
Between 45 - 54 |
18.39% |
|
Between 55 - 64 |
17.41% |
|
65 & above |
16.04% |
Education
|
Graduate |
50.99% |
|
Post Graduate |
40.42% |
|
Under - Graduate |
6.84% |
|
Doctorate |
1.75% |
Top 6 Cities
|
Mumbai |
13.08% |
|
Bangalore |
10.92% |
|
Delhi |
7.68% |
|
Hyderabad |
6.52% |
|
Pune |
6.36% |
|
Chennai |
5.10% |
|
Ahmedabad |
4.93% |
|
Kolkata |
4.23% |
|
Lucknow |
2.51% |
|
Others |
37.37% |
Occupation
|
Professionals |
34.70% |
|
Govt Employees |
11. 26% |
|
Self - Employed |
20.60% |
|
Doctors |
4.50% |
|
CXOs |
2.00% |
|
Others |
26.94% |
Investment Value
|
More than Rs 40 lakhs |
26.23% |
|
25 - 40 lakhs |
6.35% |
|
15 - 25 lakhs |
34.91% |
|
5 - 15 lakhs |
32.50% |
Geographic Spread
|
Maharashtra |
23.73% |
|
Karnataka |
11.68% |
|
Delhi |
8.57% |
|
Tamil Nadu |
7.05% |
|
Gujarat |
7.05% |
|
Uttar Pradesh |
6.95% |
|
Telangana |
6.89% |
|
West Bengal |
6.76% |
|
Other |
39.56% |
Gender
|
Male |
83.30% |
|
Female |
16.70% |
Income Level
|
More than Rs 20 lakhs |
9.70% |
|
10 - 20 lakhs |
16.10% |
|
5 - 10 lakhs |
33.20% |
|
1 - 5 lakhs |
40.50% |