Zensar company Foolproof launches end-to-end digital offering

Zensar Technologies acquired company-Foolproof announced the launch of Infinity CRO, a conversion rate optimisation product focussed on helping businesses improve their digital real estate, focus marketing spend and make significant returns on digital.

Conversion rate optimisation (CRO) is a systematic process of increasing the percentage of website visitors, who take the desired action and complete a goal. It helps the clients in understanding the customers’ objectives, have better customer experiences and achieve higher-performing sales’ journeys. Nevertheless, using correct targeting and testing methods can boost conversion rates significantly.

Infinity CRO brings together an end-to-end capability. Foolproof has qualitative research and insight, behavioural science, visual design and front-end development across Zensar’s technology implementation, tooling, analytics and leading digital services partners.

COVID-19 has accelerated the shift online with different browsing behaviours, making optimising today more important than ever before. Foolproof and Zensar have launched Infinity CRO to target customers’ need to optimise and improve their existing digital real estate.

The stock closed at 137.35, up by 4.77 per cent or Rs 6.25 per share. The intraday high is Rs139.10 and intraday low is Rs 133.40.