TCS launches cloud-based intelligent subscription solution for media & publishing industry

Tata Consultancy Services (TCS), the leading global IT service, consulting & business solutions organisation announced that it has launched a cloud-based intelligent subscription solution by leveraging on the SAP business technology platform for the media & publishing industry.   

With the media & publishing industry moving to a recurring revenue model based on consumption from a traditional one-off model, enterprises have had to adopt customer-centric experience models that ensure long-term customer engagement. The subscription solution launched by TCS addresses this need by leveraging artificial intelligence and machine learning to personalise content curation.   

The solution enables greater cross-selling or upselling to consumers, resulting in enhanced revenue growth, and improved engagement thereby, leading to greater customer retention. Moreover, it is designed to reduce the total cost of ownership of legacy applications and facilitates a significantly faster time to market.  

At 12.57 pm on Friday, the shares of TCS were trading at Rs 3,044.00, down by 1.44 per cent or Rs 44.50 per share, against a 0.05 per cent decline in the benchmark index. The 52-week high of the company is recorded at Rs 3,358.80 while its 52-week low is Rs 1,867 on BSE.